Sales and Marketing Online Training

Enroll in Individual Courses or the Full Program to Save $570

Questions or comments? Contact us for more information.

Prerequisites: HS Diploma/GED, basic PC skills, and familiarity with the Internet


Partnership with the City University of New York (CUNY)

Queens College Professional & Continuing Studies (PCS) and Emerging Technologies Institute (ETI) have partnered to deliver ETI’s online career training programs to potential students interested in the option of online instruction.

Select one option:
1. Register with Queens College – Complete the PCS Registration Form
2. Register with ETI – Complete the ETI enrollment agreement (OLT-QTR)

Once registered, click on “Enroll Today” to process your payment.

Financial Assistance is available:

Sales, Marketing, Strategic Planning, and Team Building – Online Training Program

Our online sales and marketing training program teaches key skills required in prospecting, bargaining, sales strategy and sales management. It also covers techniques for successful traditional marketing, e-business, and global marketing campaign.

Sales is arguably the most important function in any business, yet it’s one of the most difficult areas to master and manage successfully. There are several common questions people ask about sales.

What is the difference between sales and marketing?…

Marketing is a core business process that helps companies develop strong relationships with consumers – it is used to identify the right consumers, anticipate their wants and needs and ultimately create value for them and for your organization. Realizing the essential function that marketing plays in any company will help you better understand the relationship that companies need to build with their customers, how they do it, and the impact these activities can have on a company’s bottom line.

Here are a couple of links to a Listing of Job Titles – Sales, Marketing and Advertising Managers and to sales and marketing job postings, respectively.

Occupational objective for the online sales and marketing training program: Salesperson, Marketing Professional, Sales Manager

Program: 25 clock hours


Course Listing – Sales, Marketing, Strategic Planning, and Team Building Online Training Program


Regularly $2,570

Course Delivery Online
Duration 3-Week Quarter
$25 Registration Fee Included in Price
Certificate/Diploma Yes with Final Score
Availability Now Available

Enroll in individual courses below – Or enroll in full program to save $570


Marketing Curriculum


Essential Marketing Strategies

  • The Basics of Marketing
  • The People and Planning in Marketing
  • Product, Pricing, and Promotion in the Marketing Mix
  • Distribution and E-Marketing Ethics in the Marketing Mix
  • Competitive Marketing Strategies: Analyzing Your Organization

Essentials of Public Relations

  • Strategies for the Modern Public Relations Professional
  • Writing Skills for Public Relations

Marketing in the Digital Age

  • Reaching Customers Digitally
  • Helping Customers Find You
  • Managing Your Corporate Reputation Online


Sales Curriculum


Sales Foundations

  • Prospecting: Panning for Sales Gold
  • The Discovery Meeting: Starting Off on the Right Foot
  • The Value Proposition: Getting Your Pitch Right
  • Turning Objection into Opportunity during a Sales Call
  • Negotiating Well and Going for the Close


Strategic Planning


Fundamentals of Business Planning

  • Preparing and Implementing a Business Plan

Thinking Strategically and Managing Risks

  • Thinking Strategically as a Manager
  • Using Strategic Thinking to Consider the Big Picture
  • Identifying Risks in your Organization
  • Assessing your Organization’s Risks
  • Responding Effectively to Risks

Strategic Risk-Taking

  • Knowing when to take Strategic Risks

The Quality Management of Data

  • Finding the Quality in your Data


Team Building


Leveraging Team Leadership Skills

  • Building the Foundation for an Effective Team
  • Developing a Successful Team
  • Encouraging Team Communication and Collaboration
  • Handling Team Conflict
  • Leading a Cross-Functional Team

Optimizing Performance on a Team

  • Being an Effective Team Member
  • Strategies for Building a Cohesive Team
  • Effective Team Communication
  • Establishing Team Goals and Responsibilities, and Using Feedback Effectively

Making a Pitch

  • Getting your Pitch Heard

Virtual Teams

  • Contributing as a Virtual Team Member